Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

  1. Gao, L.X.
  2. Melero-Polo, I.
  3. Ruz-Mendoza, M.Á.
  4. Trifu, A.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Année de publication: 2022

Pages: 259-260

Type: Chapitre d'ouvrage

DOI: 10.1007/978-3-030-95346-1_90 GOOGLE SCHOLAR
La source de données: Scopus