What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract
- Osorio, M.L.
- Centeno, E.
- Cambra-Fierro, J.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Datum der Publikation: 2022
Seiten: 151-152
Art: Buch-Kapitel