What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract

  1. Osorio, M.L.
  2. Centeno, E.
  3. Cambra-Fierro, J.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2022

Pages: 151-152

Type: Book chapter

DOI: 10.1007/978-3-030-95346-1_51 GOOGLE SCHOLAR
Data source: Scopus