Stakeholder approach versus product-service approachAn innovative application to the strategic planning for universities
- J.M. Feria-Domínguez
- C. Moreno-Carmona
- A. Troncoso-Lora
- Gómez Chova, Luis (comp.)
- López Martínez, A. (comp.)
- Candel Torres, I. (comp.)
Publisher: IATED Academy
ISBN: 978-84-616-3847-5
Year of publication: 2013
Pages: 2803-2809
Type: Book chapter