Stakeholder approach versus product-service approachAn innovative application to the strategic planning for universities

  1. J.M. Feria-Domínguez
  2. C. Moreno-Carmona
  3. A. Troncoso-Lora
Liburua:
ICERI 2013
  1. Gómez Chova, Luis (comp.)
  2. López Martínez, A. (comp.)
  3. Candel Torres, I. (comp.)

Argitaletxea: IATED Academy

ISBN: 978-84-616-3847-5

Argitalpen urtea: 2013

Orrialdeak: 2803-2809

Mota: Liburuko kapitulua