DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION
- Ramon Saura, Jose
- Reyes-Menendez, Ana
- Palos-Sanchez, Pedro
- Filipe, Ferrao
ISSN: 1647-3183
Year of publication: 2019
Volume: 7
Issue: 3
Pages: 261-272
Type: Article