Supermarketization: investigating determinants of customer choice in emerging markets

  1. Sanchís-Pedregosa, C.
  2. Pennano, C.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2021

Volume: 27

Issue: 6

Pages: 856-876

Type: Article

DOI: 10.1080/10496491.2021.1888180 GOOGLE SCHOLAR
Data source: Scopus