Supermarketization: investigating determinants of customer choice in emerging markets

  1. Sanchís-Pedregosa, C.
  2. Pennano, C.
Aldizkaria:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Argitalpen urtea: 2021

Alea: 27

Zenbakia: 6

Orrialdeak: 856-876

Mota: Artikulua

DOI: 10.1080/10496491.2021.1888180 GOOGLE SCHOLAR
Datuen iturria: Scopus