Risk sources and the effectiveness of the control system in the franchisor's risk perception management
- Ramírez-García, C.
- Ramón-Jerónimo, M.Á.
- García-Álvarez de Perea, J.
- Vélez-Elorza, M.L.
Journal:
Industrial Marketing Management
ISSN: 0019-8501
Year of publication: 2024
Volume: 117
Pages: 202-219
Type: Article