Risk sources and the effectiveness of the control system in the franchisor's risk perception management

  1. Ramírez-García, C.
  2. Ramón-Jerónimo, M.Á.
  3. García-Álvarez de Perea, J.
  4. Vélez-Elorza, M.L.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2024

Volumen: 117

Pages: 202-219

Type: Article

DOI: 10.1016/J.INDMARMAN.2023.12.024 GOOGLE SCHOLAR lock_openAccès ouvert editor