Digital Marketing Strategies Based on the E-Business Model: Literature Review and FutureDirections
- José Ramón Saura
- Pedro R. Palos-Sanchez
- Marisol B. Correia
- Alicia Guerra Guerra (coord.)
Publisher: IGI Global
ISBN: 9781522570752, 9781522570745
Year of publication: 2019
Pages: 86-103
Type: Book chapter