Digital Marketing Strategies Based on the E-Business Model: Literature Review and FutureDirections

  1. José Ramón Saura
  2. Pedro R. Palos-Sanchez
  3. Marisol B. Correia
Livre:
Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
  1. Alicia Guerra Guerra (coord.)

Éditorial: IGI Global

ISBN: 9781522570752,  9781522570745

Année de publication: 2019

Pages: 86-103

Type: Chapitre d'ouvrage

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