Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
- Riggs, R.
- Felipe, C.M.
- Roldán, J.L.
- Real, J.C.
Zeitschrift:
Journal of Marketing Analytics
ISSN: 2050-3326, 2050-3318
Datum der Publikation: 2024
Art: Artikel