Métodos Cuantitativos en Empresa y Economía
MÉTODOS CUANTITATIVOS EN EMPRE
María Esther
Calderón Monge
Publications by the researcher in collaboration with María Esther Calderón Monge (4)
2024
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Insights into the localisation of outlets: The franchising chains
International Entrepreneurship and Management Journal
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Labeling and consumer purchases
International Journal of Consumer Studies, Vol. 48, Núm. 3
2022
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Measuring the consumer engagement related to social media: the case of franchising
Electronic Commerce Research, Vol. 22, Núm. 4, pp. 1249-1274
2021
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Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism
British Food Journal, Vol. 123, Núm. 10, pp. 3293-3308