Publications by the researcher in collaboration with María Esther Calderón Monge (4)

2024

  1. Insights into the localisation of outlets: The franchising chains

    International Entrepreneurship and Management Journal

  2. Labeling and consumer purchases

    International Journal of Consumer Studies, Vol. 48, Núm. 3

2022

  1. Measuring the consumer engagement related to social media: the case of franchising

    Electronic Commerce Research, Vol. 22, Núm. 4, pp. 1249-1274