Publicaciones en colaboración con investigadores/as de Universidad de Lima (9)

2023

  1. Fair trade practices for fighting in emerging countries: A business-centred approach

    Research Anthology on Business Law, Policy, and Social Responsibility (IGI Global), pp. 813-828

2022

  1. Fair trade and consumer valuation: Purchase intentions in an emerging economy

    Business Strategy and Development, Vol. 5, Núm. 3, pp. 245-258

2021

  1. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

    Service Business, Vol. 15, Núm. 3, pp. 467-491

2020

  1. CSR and branding in emerging economies: The effect of incomes and education

    Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 6, pp. 2765-2776

  2. Sustainability and branding in retail: A model of chain of effects

    Applied Sciences (Switzerland), Vol. 12, Núm. 14, pp. 1-15

  3. Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context

    Sustainable Development, Vol. 28, Núm. 4, pp. 935-945

  4. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

    Journal of Destination Marketing and Management, Vol. 16

  5. “How does customer perception of salespeople influence the relationship? A study in an emerging economy”

    Journal of Retailing and Consumer Services, Vol. 54

2019

  1. Relevance of salespeople profiles: an analysis in an emerging economy

    Marketing Intelligence and Planning, Vol. 38, Núm. 4, pp. 433-448