The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
- Huerta-Álvarez, R.
- Cambra-Fierro, J.J.
- Fuentes-Blasco, M.
Journal:
Journal of Destination Marketing and Management
ISSN: 2212-571X
Year of publication: 2020
Volume: 16
Type: Article