Innovación y Marketing para un Entorno Global Sostenible
IMEGS
Universitat de València
Valencia, EspañaPublicaciones en colaboración con investigadores/as de Universitat de València (40)
2023
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Effect of motivations and engagement with eWOM on hotel queries
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507
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Motivations and attitudes towards consulting eWOM when booking accommodation
Service Business, Vol. 17, Núm. 2, pp. 557-578
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385
2022
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Analysis of the influence of reputation, identity and image on the country brand
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 163-182
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Antecedents of online word-of-mouth reviews on hotels
Journal of Hospitality and Tourism Insights, Vol. 5, Núm. 2, pp. 377-393
2021
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Explaining the boycott behavior: A conceptual model proposal and validation
Journal of Consumer Behaviour, Vol. 20, Núm. 5, pp. 1313-1325
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Segmenting customers according to online word-of-mouth about hotels
Service Business, Vol. 15, Núm. 1, pp. 103-130
2020
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Marketing capabilities and innovation. How do they affect the financial results of hotels?
Psychology and Marketing, Vol. 37, Núm. 3, pp. 506-518
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¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 97-122
2019
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Effects of value and innovation on brand equity in retailing
Journal of Brand Management, Vol. 26, Núm. 6, pp. 658-674
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From retail innovation and image to loyalty: moderating effects of product type
Service Business, Vol. 13, Núm. 1, pp. 199-224
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How to face a political boycott: the relevance of entrepreneurs’ awareness
International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 321-339
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Social media communications and festival brand equity: Millennials vs Centennials
Journal of Hospitality and Tourism Management, Vol. 40, pp. 134-144
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The role of ICT, eWOM and guest characteristics in loyalty
Journal of Hospitality and Tourism Technology, Vol. 10, Núm. 2, pp. 153-168
2018
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Factores determinantes de la actitud hacia losboicots
Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería
2017
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Management Decision, Vol. 55, Núm. 7, pp. 1558-1577
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Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299
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Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Management Decision, Vol. 55, Núm. 7, pp. 1441-1459