Iguácel
Melero Polo
Publicacions en què col·labora amb Iguácel Melero Polo (6)
2023
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From communication to customer engagement: Insights from a tourist destination before and during COVID-19
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311
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From communication to customer engagement: insights from a tourist destination before and during COVID-19
Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 291-311
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Impact of COVID-19 on tourism customer engagement: A cross-destination comparison
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277
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Impact of COVID-19 on tourism customer engagement: a cross-destination comparison
Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 261-277
2022
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Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China
Asia Pacific Journal of Tourism Research, Vol. 27, Núm. 9, pp. 907-924
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The influence of communication in destination imagery during COVID-19
Journal of Retailing and Consumer Services, Vol. 64