Jesus Juan
Cambra Fierro
Cardiff University
Cardiff, Reino UnidoPublications in collaboration with researchers from Cardiff University (2)
2019
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How cross-culture affects the outcomes of co-creation
European Business Review, Vol. 31, Núm. 4, pp. 544-566
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Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective
European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732