Universidad Rey Juan Carlos-ko ikertzaileekin lankidetzan egindako argitalpenak (3)

2022

  1. Analysis of the influence of reputation, identity and image on the country brand

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 163-182

2021

  1. Explaining the boycott behavior: A conceptual model proposal and validation

    Journal of Consumer Behaviour, Vol. 20, Núm. 5, pp. 1313-1325

2020

  1. Marketing capabilities and innovation. How do they affect the financial results of hotels?

    Psychology and Marketing, Vol. 37, Núm. 3, pp. 506-518