Publications in collaboration with researchers from Universitat de València (5)

2022

  1. Analysis of the influence of reputation, identity and image on the country brand

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 163-182

2021

  1. Explaining the boycott behavior: A conceptual model proposal and validation

    Journal of Consumer Behaviour, Vol. 20, Núm. 5, pp. 1313-1325

2020

  1. Marketing capabilities and innovation. How do they affect the financial results of hotels?

    Psychology and Marketing, Vol. 37, Núm. 3, pp. 506-518

2019

  1. How to face a political boycott: the relevance of entrepreneurs’ awareness

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 321-339

2018

  1. Factores determinantes de la actitud hacia losboicots

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería