Rosario
Vázquez Carrasco
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University of Dundee
Dundee, Reino UnidoUniversity of Dundee-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2019
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The interplay between SME owner-managers and the brand-as-a-person
Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572