Publikationen in Zusammenarbeit mit Forschern von University of Strathclyde (2)

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

2009

  1. The challenges of internationalising national culture-based hand-crafted products

    Marketing Intelligence and Planning, Vol. 27, Núm. 7, pp. 900-908