Ana Eugenia
Olavarria Jaraba
Instituto Tecnológico y de Estudios Superiores de Monterrey
Monterrey, MéxicoPublicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (3)
2018
-
Analyzing relationship quality and its contribution to consumer relationship proneness
Service Business, Vol. 12, Núm. 4, pp. 641-661
-
Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico
Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87
2017
-
Success factors in a CRM strategy: technology is not all
Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333