Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (3)

2018

  1. Analyzing relationship quality and its contribution to consumer relationship proneness

    Service Business, Vol. 12, Núm. 4, pp. 641-661

  2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333