Organización de Empresas y Marketing
Fachbereich
Rennes School of Business
Rennes, FranciaPublikationen in Zusammenarbeit mit Forschern von Rennes School of Business (1)
2021
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Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
British Journal of Management, Vol. 32, Núm. 4, pp. 1359-1383