Organización de Empresas y Marketing
Saila
Rennes School of Business
Rennes, FranciaRennes School of Business-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2021
-
Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
British Journal of Management, Vol. 32, Núm. 4, pp. 1359-1383