Organización de Empresas y Marketing
Departamento
Cardiff University
Cardiff, Reino UnidoPublicaciones en colaboración con investigadores/as de Cardiff University (5)
2019
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How cross-culture affects the outcomes of co-creation
European Business Review, Vol. 31, Núm. 4, pp. 544-566
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Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective
European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732
2007
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Modelling IT projects success with Fuzzy Cognitive Maps
Expert Systems with Applications, Vol. 32, Núm. 2, pp. 543-559
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Modelling IT projects success: Emerging methodologies reviewed
Technovation, Vol. 27, Núm. 10, pp. 582-594
2006
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Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context
Journal of Retailing and Consumer Services, Vol. 13, Núm. 3, pp. 205-219