Department
Organización de Empresas y Marketing
Book chapters (2) Publications in which a researcher has participated
2017
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Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299
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Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 425-439