Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
- Fuentes-Blasco, M.
- Moliner-Velázquez, B.
- Servera-Francés, D.
- Gil-Saura, I.
ISSN: 1061-0421
Year of publication: 2017
Volume: 26
Issue: 6
Pages: 650-666
Type: Article