What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness

  1. Cambra-Fierro, J.
  2. Xuehui Gao, L.
  3. Melero-Polo, I.
  4. Javier Sese, F.
Revista:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Any de publicació: 2019

Volum: 35

Tipus: Article

DOI: 10.1016/J.ELERAP.2019.100855 GOOGLE SCHOLAR
Font de les dades: Scopus