What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness
- Cambra-Fierro, J.
- Xuehui Gao, L.
- Melero-Polo, I.
- Javier Sese, F.
Journal:
Electronic Commerce Research and Applications
ISSN: 1567-4223
Year of publication: 2019
Volume: 35
Type: Article