The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

  1. Huerta-Álvarez, R.
  2. Cambra-Fierro, J.J.
  3. Fuentes-Blasco, M.
Revista:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Any de publicació: 2020

Volum: 16

Tipus: Article

DOI: 10.1016/J.JDMM.2020.100413 GOOGLE SCHOLAR
Font de les dades: Scopus