The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
- Huerta-Álvarez, R.
- Cambra-Fierro, J.J.
- Fuentes-Blasco, M.
Zeitschrift:
Journal of Destination Marketing and Management
ISSN: 2212-571X
Datum der Publikation: 2020
Ausgabe: 16
Art: Artikel