The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

  1. Huerta-Álvarez, R.
  2. Cambra-Fierro, J.J.
  3. Fuentes-Blasco, M.
Aldizkaria:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Argitalpen urtea: 2020

Alea: 16

Mota: Artikulua

DOI: 10.1016/J.JDMM.2020.100413 GOOGLE SCHOLAR
Datuen iturria: Scopus