Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  1. Reyes-Menendez, A.
  2. Saura, J.R.
  3. Palos-Sanchez, P.
Journal:
International Journal of Electronic Marketing and Retailing

ISSN: 1741-1033,  1741-1025

Year of publication: 2020

Volume: 11

Issue: 3

Pages: 259-277

Type: Review

DOI: 10.1504/IJEMR.2020.108126 GOOGLE SCHOLAR
Data source: Scopus