Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
- Reyes-Menendez, A.
- Saura, J.R.
- Palos-Sanchez, P.
ISSN: 1741-1033, 1741-1025
Année de publication: 2020
Volumen: 11
Número: 3
Pages: 259-277
Type: Révision