Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  1. Reyes-Menendez, A.
  2. Saura, J.R.
  3. Palos-Sanchez, P.
Aldizkaria:
International Journal of Electronic Marketing and Retailing

ISSN: 1741-1033,  1741-1025

Argitalpen urtea: 2020

Alea: 11

Zenbakia: 3

Orrialdeak: 259-277

Mota: Berrikuspena

DOI: 10.1504/IJEMR.2020.108126 GOOGLE SCHOLAR
Datuen iturria: Scopus