The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

  1. Saura, J.R.
  2. Palos-Sanchez, P.
  3. Blanco-González, A.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2019

Volume: 35

Issue: 3

Pages: 470-482

Type: Article

DOI: 10.1108/JBIM-12-2018-0412 GOOGLE SCHOLAR
Data source: Scopus