The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

  1. Saura, J.R.
  2. Palos-Sanchez, P.
  3. Blanco-González, A.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2019

Alea: 35

Zenbakia: 3

Orrialdeak: 470-482

Mota: Artikulua

DOI: 10.1108/JBIM-12-2018-0412 GOOGLE SCHOLAR
Datuen iturria: Scopus