A thematic exploration of human brands: literature review and agenda for future research

  1. Osorio, M.L.
  2. Centeno, E.
  3. Cambra-Fierro, J.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2020

Volume: 29

Issue: 6

Pages: 695-714

Type: Review

DOI: 10.1108/JPBM-02-2019-2274 GOOGLE SCHOLAR
Data source: Scopus