A thematic exploration of human brands: literature review and agenda for future research
- Osorio, M.L.
- Centeno, E.
- Cambra-Fierro, J.
ISSN: 1061-0421
Argitalpen urtea: 2020
Alea: 29
Zenbakia: 6
Orrialdeak: 695-714
Mota: Berrikuspena
Aldizkaria:
Journal of Product and Brand Management