A thematic exploration of human brands: literature review and agenda for future research
- Osorio, M.L.
- Centeno, E.
- Cambra-Fierro, J.
ISSN: 1061-0421
Année de publication: 2020
Volumen: 29
Número: 6
Pages: 695-714
Type: Révision
Revue:
Journal of Product and Brand Management