The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
- Cambra-Fierro, J.
- Gao, L.X.
- Melero-Polo, I.
Revista:
Journal of Business Research
ISSN: 0148-2963
Any de publicació: 2021
Volum: 125
Pàgines: 103-119
Tipus: Article