The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
- Cambra-Fierro, J.
- Gao, L.X.
- Melero-Polo, I.
Revue:
Journal of Business Research
ISSN: 0148-2963
Année de publication: 2021
Volumen: 125
Pages: 103-119
Type: Article