The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
- Cambra-Fierro, J.
- Gao, L.X.
- Melero-Polo, I.
Revista:
Journal of Business Research
ISSN: 0148-2963
Ano de publicación: 2021
Volume: 125
Páxinas: 103-119
Tipo: Artigo