"Are multichannel customers really more valuable? An analysis of banking services"
- Cambra-Fierro, J.
- Kamakura, W.A.
- Melero-Polo, I.
- Sese, F.J.
ISSN: 0167-8116
Year of publication: 2016
Volume: 33
Issue: 1
Pages: 208-212
Type: Article
ISSN: 0167-8116
Year of publication: 2016
Volume: 33
Issue: 1
Pages: 208-212
Type: Article