"Are multichannel customers really more valuable? An analysis of banking services"

  1. Cambra-Fierro, J.
  2. Kamakura, W.A.
  3. Melero-Polo, I.
  4. Sese, F.J.
Revue:
International Journal of Research in Marketing

ISSN: 0167-8116

Année de publication: 2016

Volumen: 33

Número: 1

Pages: 208-212

Type: Article

DOI: 10.1016/J.IJRESMAR.2015.12.007 GOOGLE SCHOLAR
La source de données: Scopus