Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions

  1. Rahman, M.
  2. Rodríguez-Serrano, M.Á.
  3. Hughes, M.
Journal:
British Journal of Management

ISSN: 1467-8551,  1045-3172

Year of publication: 2021

Volume: 32

Issue: 4

Pages: 1359-1383

Type: Article

DOI: 10.1111/1467-8551.12432 GOOGLE SCHOLAR
Data source: Scopus