Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions

  1. Rahman, M.
  2. Rodríguez-Serrano, M.Á.
  3. Hughes, M.
Aldizkaria:
British Journal of Management

ISSN: 1467-8551,  1045-3172

Argitalpen urtea: 2021

Alea: 32

Zenbakia: 4

Orrialdeak: 1359-1383

Mota: Artikulua

DOI: 10.1111/1467-8551.12432 GOOGLE SCHOLAR
Datuen iturria: Scopus