Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
- Rahman, M.
- Rodríguez-Serrano, M.Á.
- Hughes, M.
ISSN: 1467-8551, 1045-3172
Année de publication: 2021
Volumen: 32
Número: 4
Pages: 1359-1383
Type: Article
Revue:
British Journal of Management